Evinrude FICHT beats out Yamaha in JD Powers survey
No, I am not a Cobalt owner, but I might be insecure and that might be the
reason I am taking a firm stand without any facts. I have not read "the
Cobalt Report" where can I get one?
Check the JD Powers site. The report may be out of print now, it surfaced here
a year or two ago and was trundled around by a few as the definitive,
objective, and final arbiter about the relative quality of various boat mfgs.
(At the time, there were even a couple of folks who ignored the fact that the
runabout survey was restricted to runabouts and these people were projecting
portions of the results of a "runabout" survey clear up to 35-40 footers).
The report featured a colorful graphic (a #1 IIRC) next to the Cobalt name.
First clue
that the study wasn't purely scientific.
Stop by any vendor selling a product with
a top Powers ranking. Notice the faux cut crystal plaque on display with the
name JD Powers at least as large as the name of the "winner". The plaques are a
marketing gimmick that even the most gullible JD Powers enthusiast should be
able to recognize.
If you sent out another survey, to the same group of people who participated in
the runabout survey, and asked a different set of questions you would get
different results. Now, short of actually doing that we must settle for an
exercise in logic and
hopefully agree that when you change the variables it is not realistic to
expect identical results.
Controlling the questions is an almost foolproof way to influence, if not
absolutely predetermine the results of a survey. When the survey is completed,
Powers needs something to sell.
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