View Single Post
  #48   Report Post  
Spam Me Please
 
Posts: n/a
Default Evinrude FICHT beats out Yamaha in JD Powers survey

the fact that JD Power makes money and sells the right to use the JD Powers
name in their advertisements does not mean they bias the results.

Any company who wins the #1 label is going to be tickled to death to pay
them $35,000, heck even Bayliner who is cheap on everything would pay
$35,000 to use JD Powers name.

Don't take this personal Gould, but you are idiot who see black helicopters
flying all around you.

"Gould 0738" wrote in message
...
Incidentally, a builder like Bryant can buy a copy of our syndicated

report
for a little more than half of the $35,000 mentioned, if they take

advantage
of various discounts available.


These website rankings are high-level; the
detailed, actionable info is reserved for the manufacturers who pay to

put
it to work for them.


Those manufacturers who win in each segment also have the option of

paying
for the use of the J.D. Power name in their advertising. When you see a
Cobalt, Grady White or Ranger (or Lexus) ad with the J.D. Power name

and
trophy, they purchased the right to use it.


And that's how the company makes its money. (At least according to Eric
Sorensen of J.D. Power and Associates)