Del,
You have ever right to be suspicious of anything you read, but to accuse a
"unbiased" market research company of being able to be paid off by the
highest bidder without any proof is not only illegal, but shows someone who
has very limited understanding of a viable business and marketing plan. JD
Powers is able to sell the reports and the advertising because the consumer
believes that it is a fair and unbiased report. If they tinkered with the
questions to help one manufacturer over another, the losing manufacturer
would make this an expose in the industry magazine and JD Powers would no
longer be able to sell either the survey or the advertising.

Gould's premise does not make any business sense. While their has been some
speculation about the accuracy of the survey's, no industry expert has ever
accused JD Powers of designing a biased survey or cooking the books. That
is my problem with Gould, he is slandering a reputable company without any
proof.

As far as Consumer Reports, I also have never heard anyone of accusing them
of cooking the test. My problem with Consumer Reports, and I have heard
others observe the same problem, is many of the products that I have
detailed knowledge of, they have been wrong. When I was working in major
appliance dept in college, it seemed that whatever appliance got the "Best
Value" or Number 1 ranking with CR was the product that we had extremely
high quality problems and / or returns. I do not believe they were cooking
the books, just that their test did not accurately reflect long term usage
and quality.


"del cecchi" wrote in message
...
Surely you must realize that it is entirely appropriate to be suspicious
of a "Customer Satisfaction Survey" company that allows the results to
be used for marketing. In fact that markets the results to be used in
marketing. You may think consumer reports is incompetent in their
testing, and their political alliance with the trial lawyers turns my
stomach, but I have never heard anyone accuse them of cooking the test.

And they don't allow use of their results in marketing. Motor Trend, on
the other hand.... And now JD Powers. Sad.

del cecchi
"Spam Me Please" wrote in message
news:tpkpb.69498$9E1.310945@attbi_s52...
Gould, do you not see that my statement follows the exact same logic
as
yours against JD Powers? If you do not think it is fair to say that
about
you, why do you think it is fair to slander a company that has based
it's
existence on it's reputation as being fair and unbiased?

You are bowing out because you know you have been caught. You like to
pretend that you are just being analytical and factual, in reality,
you have
an axe to grind and you don't care who you hurt.


"Gould 0738" wrote in message
...
Didn't you say you sold cars for a living? I have heard that car
salesman
make money by getting people to buy their product. I have heard
that
some
people will lie to get people to buy their product. I have heard
that
car
salesman have a reputation for lying and doing whatever it takes to
get
the

order.

Following your logic concerning JD Powers you must be liar who
would do
anything to make a buck.

Repeat:

1. Whenever somebody abandons the subject at hand and tries to
divert into
personal flames, I don't suspect I'm winning......I know I have won
the
argument.

2. There is no point continuing this thread to give you additional
opportunities to flame and insult. Rather obviously, you ran out of
ammo a
while back and are reduced to throwing turds.