WASHINGTON — The problem with global warming, some environmentalists
believe, is “global warming.”

The term turns people off, fostering images of shaggy-haired liberals,
economic sacrifice and complex scientific disputes, according to
extensive polling and focus group sessions conducted by ecoAmerica, a
nonprofit environmental marketing and messaging firm in Washington.

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"Environmental issues consistently rate near the bottom of public
worry, according to many public opinion polls. A Pew Research Center
poll released in January found global warming last among 20 voter
concerns; it trailed issues like addressing moral decline and
decreasing the influence of lobbyists. “We know why it’s lowest,” said
Mr. Perkowitz, a marketer of outdoor clothing and home furnishings
before he started ecoAmerica, whose activities are financed by
corporations, foundations and individuals. “When someone thinks of
global warming, they think of a politicized, polarized argument. When
you say ‘global warming,’ a certain group of Americans think that’s a
code word for progressive liberals, gay marriage and other such
issues.”

The answer, Mr. Perkowitz said in his presentation at the briefing, is
to reframe the issue using different language. “Energy efficiency”
makes people think of shivering in the dark. Instead, it is more
effective to speak of “saving money for a more prosperous future.” In
fact, the group’s surveys and focus groups found, it is time to drop
the term “the environment” and talk about “the air we breathe, the
water our children drink.”

“Another key finding: remember to speak in TALKING POINTS aspirational
language about shared American ideals, like freedom, prosperity,
independence and self-sufficiency while avoiding jargon and details
about policy, science, economics or technology,” said the e-mail
account of the group’s study."

http://www.nytimes.com/2009/05/02/us...viro.html?_r=1

Gee whiz - you mean that the economy and natinoal security and...well
just about anything is less important than GLOBAL WARMING?

Oh yes - one can only hope that Americans wake up and realise that we
have a full blooded, but nice, Communist running the show.

Chavez and Castro should be very proud.