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NC insurer says timing of mailings unfortunate

The Associated Press

Wednesday, October 28, 2009

RALEIGH, N.C. — Even Blue Cross and Blue Shield of North Carolina
acknowledges that its timing on two recent mailings was unfortunate.

The News&Observer of Raleigh reported that customers first learned their
rates will rise by an average of 11 percent next year.

Then they got a flier urging them to send an enclosed preprinted,
postage-paid note to Sen. Kay Hagan denouncing what the company says is
unfair competition that would be imposed by a government-backed
insurance plan. Congress is likely to consider that public option as it
debates the health care overhaul.

"No matter what you call it, if the federal government intervenes in the
private health insurance market, it's a slippery slope to a single-payer
system," the BCBS flier read. "Who wants that?"

Indignant Blue Cross customers, complaining that their premium dollars
are funding the campaign, have called Hagan's office to voice support
for a public option. They've marked through the Blue Cross message on
their postcards and changed it to show they support the public option,
then mailed the cards.

"I hope it backfires," said Mark Barroso, a documentary film maker in
Chatham County who is a Blue Cross customer and recipient of the
mailings. "I'm doing everything I can to make sure it does."

Beth Silberman of Durham said she "went sort of bonkers" about the
mailing. "You're hostage to them, and then they pull this," she said.
"My new premiums are funding lobbying against competition. It's pretty
disgusting."

A spokesman in Hagan's office, David Hoffman, said the postcards have
not yet begun arriving in the senator's office because of the mail
screening process, but he said lots of people have called, angry about
the insurer's tactics.

Blue Cross spokesman Lew Borman said the mailing relied on voter
registration records, not a customer list. Since the company controls
more than half of the state's health insurance market, the names on the
lists overlapped.

He declined to reveal how much money the insurer paid for the mailing.

He acknowledged the timing was unfortunate but said it was coincidental
since one mailing was tied to current events in Washington and the other
to when the insurer typically sends its annual notices about rate increases.

"We said from the beginning we were going to be involved and would tell
North Carolinians what kind of impact the health care proposals would
have, and that's what we've been doing," Borman said.

___

""No matter what you call it, if the federal government intervenes in
the private health insurance market, it's a slippery slope to a
single-payer system," the BCBS flier read. "Who wants that?"

Lots of people, especially those who are getting screwed regularly by
their health insurance companies, that's who.