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#11
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Evinrude FICHT beats out Yamaha in JD Powers survey
So, Gould, are you suggesting Yamaha, and Mercury didn't pay for inclusion in
the survey? How about the others? Think they didn't pay to play? The survey company doesn't just wake up some morning, yawn and stretch, and say, "I think it's time to do outboard motors!" What happens in these situations is that the survey company has salespeople who are continuously pitching prospective clients about the incredible value that the marketing research will bring to the company's business. In fact, the survey company will be glad to conduct a survey in the prospect's industry for the small sum of just $XXXXXX.XX. The surveys are performed for individual, corporate, clients. The questions can easily be shaped so that the answers are predictable. Suppose that Anchor Company A agreed to have J.D. Pourboy Surveys do a survey among boaters to determine what sort of ground tackle people prefer. J.D. Pourboy Surveys will charge Anchor Company A a $10,000 retainer, $10 apiece for mailing 4,000 surveys, and another $10k to tabulate the results. (The whole project can be completed by two part time employees in about a month). Now, when JD Pourboy shows up at the Anchor CO office wth survey in hand and says, "Well, we ran the survey. Everybody says your gear is crap and they'd rather use a concrete block on a kite string than one of your anchors and rode"..........you suppose the Anchor Co is going to be happy to write that check for the final $50k? No, no, no. So, how does J.D. Pourboy make sure that Anchor Co come out mile ahead of the competition? Anchor Co is the only maker of anchors that includes a buoy and a release line as standard equipment. Questions are designed that get affirmations from surfey takers that ease of release and the ability to know the anchor's actual position are critically important and make a product better. Another technique is the not-so-blind mailing list. Anchor Co A has the names and addresses of several thousand people who have bought a single Anchor Co A hook, and even the names of several hundred people who have purchased two or three over the years. (satisfied customers) Using the mailing list provided by the Anchor Company itself as a major portion of the survey mailing is a sure way to get a high percentage of favorable responses. When Consumer Reports does a study, you need to buy the magazine to get the information. That's how they make their money. Every pay anything to see the results of a JD Powers Survey? Ask yourself; "How do they make any money?" |
#12
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Evinrude FICHT beats out Yamaha in JD Powers survey
Are you basing this on actual knowledge of the way J.D.Power opertes or are
you basing this on what could happen? In the automotive industry all manufacturers buy them, but only a few get the top rating. "Gould 0738" wrote in message ... So, Gould, are you suggesting Yamaha, and Mercury didn't pay for inclusion in the survey? How about the others? Think they didn't pay to play? The survey company doesn't just wake up some morning, yawn and stretch, and say, "I think it's time to do outboard motors!" What happens in these situations is that the survey company has salespeople who are continuously pitching prospective clients about the incredible value that the marketing research will bring to the company's business. In fact, the survey company will be glad to conduct a survey in the prospect's industry for the small sum of just $XXXXXX.XX. The surveys are performed for individual, corporate, clients. The questions can easily be shaped so that the answers are predictable. Suppose that Anchor Company A agreed to have J.D. Pourboy Surveys do a survey among boaters to determine what sort of ground tackle people prefer. J.D. Pourboy Surveys will charge Anchor Company A a $10,000 retainer, $10 apiece for mailing 4,000 surveys, and another $10k to tabulate the results. (The whole project can be completed by two part time employees in about a month). Now, when JD Pourboy shows up at the Anchor CO office wth survey in hand and says, "Well, we ran the survey. Everybody says your gear is crap and they'd rather use a concrete block on a kite string than one of your anchors and rode"..........you suppose the Anchor Co is going to be happy to write that check for the final $50k? No, no, no. So, how does J.D. Pourboy make sure that Anchor Co come out mile ahead of the competition? Anchor Co is the only maker of anchors that includes a buoy and a release line as standard equipment. Questions are designed that get affirmations from surfey takers that ease of release and the ability to know the anchor's actual position are critically important and make a product better. Another technique is the not-so-blind mailing list. Anchor Co A has the names and addresses of several thousand people who have bought a single Anchor Co A hook, and even the names of several hundred people who have purchased two or three over the years. (satisfied customers) Using the mailing list provided by the Anchor Company itself as a major portion of the survey mailing is a sure way to get a high percentage of favorable responses. When Consumer Reports does a study, you need to buy the magazine to get the information. That's how they make their money. Every pay anything to see the results of a JD Powers Survey? Ask yourself; "How do they make any money?" |
#13
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Evinrude FICHT beats out Yamaha in JD Powers survey
Gould seems to be seeing black helocopters everywhere he looks. If only
Yamaha had bought the survey, they would have come out number one. "JDavis1277" wrote in message ... So, Gould, are you suggesting Yamaha, and Mercury didn't pay for inclusion in the survey? How about the others? Think they didn't pay to play? Results of the survey may indeed be inaccurate, but has Bayliner ever placed well? Butch |
#14
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Evinrude FICHT beats out Yamaha in JD Powers survey
Are you basing this on actual knowledge of the way J.D.Power opertes or are
you basing this on what could happen? In the automotive industry all manufacturers buy them, but only a few get the top rating. Aren't you the same guy that just made the wise ass personal remark? See that black helicopter outside? It's got a rotor on top. Go sit on it. And spin. :-) Then when you're done getting even dizzier, I'll suggest an exercise for you that will allow you, or any other thinking person, to draw a personal conclusion. Wouldn't expect you to take the word of a black helicopterist. Is that JD Power "survey" that supposedly proves Cobalt boats are the be all and end all of everything afloat still around? If so, take a look at the rankings list. As I recall, there's a big, gold colored #1, or a blue ribbon, or some other abso-friggin lutely non-objective bit of colorful artwork tagged to the Cobalt name. Is this the way a scientific and objective study reports findings? Why is it that JD Powers wants to be *absolutely certain* nobody misses Cobalt at the top of the heap? Then look at the other boats that didn't fare so well. Notice that the survey doesn't use any real statistics, just a group of choices from "really good" to "POS" How many points separate really good from POS. Is the scale standardized between one question and the next, or one brand and the next? There is no way to know. For a good many people, this kind of presentation is completely believable. As long as that remains the case, there is a bright future for the private survey companies. As far as the automotive industry goes, I worked in autos for about 20 years. I was a partner in a new car dealership for a while, and I've served on marketing committees for Chrysler and Subaru. I am very well acquainted with JD Powers and how the whole survey business is operated. |
#15
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Evinrude FICHT beats out Yamaha in JD Powers survey
Gould 0738 wrote:
So, Gould, are you suggesting Yamaha, and Mercury didn't pay for inclusion in the survey? How about the others? Think they didn't pay to play? The survey company doesn't just wake up some morning, yawn and stretch, and say, "I think it's time to do outboard motors!" What happens in these situations is that the survey company has salespeople who are continuously pitching prospective clients about the incredible value that the marketing research will bring to the company's business. In fact, the survey company will be glad to conduct a survey in the prospect's industry for the small sum of just $XXXXXX.XX. The surveys are performed for individual, corporate, clients. The questions can easily be shaped so that the answers are predictable. Suppose that Anchor Company A agreed to have J.D. Pourboy Surveys do a survey among boaters to determine what sort of ground tackle people prefer. J.D. Pourboy Surveys will charge Anchor Company A a $10,000 retainer, $10 apiece for mailing 4,000 surveys, and another $10k to tabulate the results. (The whole project can be completed by two part time employees in about a month). Now, when JD Pourboy shows up at the Anchor CO office wth survey in hand and says, "Well, we ran the survey. Everybody says your gear is crap and they'd rather use a concrete block on a kite string than one of your anchors and rode"..........you suppose the Anchor Co is going to be happy to write that check for the final $50k? No, no, no. So, how does J.D. Pourboy make sure that Anchor Co come out mile ahead of the competition? Anchor Co is the only maker of anchors that includes a buoy and a release line as standard equipment. Questions are designed that get affirmations from surfey takers that ease of release and the ability to know the anchor's actual position are critically important and make a product better. Another technique is the not-so-blind mailing list. Anchor Co A has the names and addresses of several thousand people who have bought a single Anchor Co A hook, and even the names of several hundred people who have purchased two or three over the years. (satisfied customers) Using the mailing list provided by the Anchor Company itself as a major portion of the survey mailing is a sure way to get a high percentage of favorable responses. When Consumer Reports does a study, you need to buy the magazine to get the information. That's how they make their money. Every pay anything to see the results of a JD Powers Survey? Ask yourself; "How do they make any money?" I participated in a Powers survey on my Yamahfa F225. It was straightforward and met generally accepted, legit survey standards. There were several ways to respond to different parts of the survey, on a 1-20 scale and on an excellent to poor scale. I see a lot of these kind of surveys and I even write some from time to time. You're way over the top on this Chuck. |
#16
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Evinrude FICHT beats out Yamaha in JD Powers survey
I participated in a Powers survey on my Yamahfa F225. It was
straightforward and met generally accepted, legit survey standards. There were several ways to respond to different parts of the survey, on a 1-20 scale and on an excellent to poor scale. I see a lot of these kind of surveys and I even write some from time to time. You're way over the top on this Chuck. You think? I think you're so thrilled that JD Powers has come up with something that refutes Karen Smith you'd chisel into the nearest rock if you had the tools handy. :-) You should know better, Harry. Particularly since you have "helped write" similar surveys. The fish you catch depend entirely on the bait you use. |
#17
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Evinrude FICHT beats out Yamaha in JD Powers survey
I understand that surveys can be biased, I just have never heard that JD
Powers is considered a bias survey. Your comment is not consistent with what I have read other places. Since companies not only want to know when they are doing good, but what they need to do to improve, they would still buy the survey to see the consumers perception of their product. While my "black helicopter" comment was smart ass, it does seem to be an accurate of your perception of JD Powers. "Gould 0738" wrote in message ... Are you basing this on actual knowledge of the way J.D.Power opertes or are you basing this on what could happen? In the automotive industry all manufacturers buy them, but only a few get the top rating. Aren't you the same guy that just made the wise ass personal remark? See that black helicopter outside? It's got a rotor on top. Go sit on it. And spin. :-) Then when you're done getting even dizzier, I'll suggest an exercise for you that will allow you, or any other thinking person, to draw a personal conclusion. Wouldn't expect you to take the word of a black helicopterist. Is that JD Power "survey" that supposedly proves Cobalt boats are the be all and end all of everything afloat still around? If so, take a look at the rankings list. As I recall, there's a big, gold colored #1, or a blue ribbon, or some other abso-friggin lutely non-objective bit of colorful artwork tagged to the Cobalt name. Is this the way a scientific and objective study reports findings? Why is it that JD Powers wants to be *absolutely certain* nobody misses Cobalt at the top of the heap? Then look at the other boats that didn't fare so well. Notice that the survey doesn't use any real statistics, just a group of choices from "really good" to "POS" How many points separate really good from POS. Is the scale standardized between one question and the next, or one brand and the next? There is no way to know. For a good many people, this kind of presentation is completely believable. As long as that remains the case, there is a bright future for the private survey companies. As far as the automotive industry goes, I worked in autos for about 20 years. I was a partner in a new car dealership for a while, and I've served on marketing committees for Chrysler and Subaru. I am very well acquainted with JD Powers and how the whole survey business is operated. |
#18
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Evinrude FICHT beats out Yamaha in JD Powers survey
If you go to JD Powers web site they have reviewed many different models and
products ( http://www.jdpower.com/cc ). If the survey was controlled by the manufacturer, I would not have expected Sea Ray to come in number 1, and Bayliner and Maxum to be next to the last, since they are all owned by the same company. Yes, survey can be biased and yes companies can pay to get a survey to say anything they want, but I don't think the facts back up your claim that JD Powers can be bought to say anything you want. "Gould 0738" wrote in message ... Are you basing this on actual knowledge of the way J.D.Power opertes or are you basing this on what could happen? In the automotive industry all manufacturers buy them, but only a few get the top rating. Aren't you the same guy that just made the wise ass personal remark? See that black helicopter outside? It's got a rotor on top. Go sit on it. And spin. :-) Then when you're done getting even dizzier, I'll suggest an exercise for you that will allow you, or any other thinking person, to draw a personal conclusion. Wouldn't expect you to take the word of a black helicopterist. Is that JD Power "survey" that supposedly proves Cobalt boats are the be all and end all of everything afloat still around? If so, take a look at the rankings list. As I recall, there's a big, gold colored #1, or a blue ribbon, or some other abso-friggin lutely non-objective bit of colorful artwork tagged to the Cobalt name. Is this the way a scientific and objective study reports findings? Why is it that JD Powers wants to be *absolutely certain* nobody misses Cobalt at the top of the heap? Then look at the other boats that didn't fare so well. Notice that the survey doesn't use any real statistics, just a group of choices from "really good" to "POS" How many points separate really good from POS. Is the scale standardized between one question and the next, or one brand and the next? There is no way to know. For a good many people, this kind of presentation is completely believable. As long as that remains the case, there is a bright future for the private survey companies. As far as the automotive industry goes, I worked in autos for about 20 years. I was a partner in a new car dealership for a while, and I've served on marketing committees for Chrysler and Subaru. I am very well acquainted with JD Powers and how the whole survey business is operated. |
#19
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Evinrude FICHT beats out Yamaha in JD Powers survey
"Insanity is defined as doing the same thing over and over and expecting
the results to be different." The results of your posts don't change, K. Looks like the content doesn't either. Rick |
#20
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Evinrude FICHT beats out Yamaha in JD Powers survey
Karen,
I know for a *fact* that Harry owned an early Opti. I don't agree with his OT provoking. But I know what I know too. -W "K Smith" wrote in message ... Harry Krause wrote: Gould 0738 wrote: So, Gould, are you suggesting Yamaha, and Mercury didn't pay for inclusion in the survey? How about the others? Think they didn't pay to play? The survey company doesn't just wake up some morning, yawn and stretch, and say, "I think it's time to do outboard motors!" What happens in these situations is that the survey company has salespeople who are continuously pitching prospective clients about the incredible value that the marketing research will bring to the company's business. In fact, the survey company will be glad to conduct a survey in the prospect's industry for the small sum of just $XXXXXX.XX. The surveys are performed for individual, corporate, clients. The questions can easily be shaped so that the answers are predictable. Suppose that Anchor Company A agreed to have J.D. Pourboy Surveys do a survey among boaters to determine what sort of ground tackle people prefer. J.D. Pourboy Surveys will charge Anchor Company A a $10,000 retainer, $10 apiece for mailing 4,000 surveys, and another $10k to tabulate the results. (The whole project can be completed by two part time employees in about a month). Now, when JD Pourboy shows up at the Anchor CO office wth survey in hand and says, "Well, we ran the survey. Everybody says your gear is crap and they'd rather use a concrete block on a kite string than one of your anchors and rode"..........you suppose the Anchor Co is going to be happy to write that check for the final $50k? No, no, no. So, how does J.D. Pourboy make sure that Anchor Co come out mile ahead of the competition? Anchor Co is the only maker of anchors that includes a buoy and a release line as standard equipment. Questions are designed that get affirmations from surfey takers that ease of release and the ability to know the anchor's actual position are critically important and make a product better. Another technique is the not-so-blind mailing list. Anchor Co A has the names and addresses of several thousand people who have bought a single Anchor Co A hook, and even the names of several hundred people who have purchased two or three over the years. (satisfied customers) Using the mailing list provided by the Anchor Company itself as a major portion of the survey mailing is a sure way to get a high percentage of favorable responses. When Consumer Reports does a study, you need to buy the magazine to get the information. That's how they make their money. Every pay anything to see the results of a JD Powers Survey? Ask yourself; "How do they make any money?" I participated in a Powers survey on my Yamahfa F225. It was straightforward and met generally accepted, legit survey standards. Lies upon lies nothing more!! Harry does not & probably never will "own" any OB nor boat. BS absolute BS he slimes his way into the graces of real boat owners, then pretends it's "his" boat till they shop him & tell him to **** off. It happened very quickly with the lie lobster boat but because the real owner of the Parker is obviously a busy bloke it's taking longer this time, so the liar of all time has a problem he can't explain why the boat isn't used, so he reverts back to his original lie that he's using "his" other lie the custom naval architect designed & custom built 36ft lobster boat. There were several ways to respond to different parts of the survey, on a 1-20 scale and on an excellent to poor scale. Gee he's seen the survey form?? probably not!! more likely it's been in a boating magazine where he gathers many of his lies. I see a lot of these kind of surveys and I even write some from time to time. You're way over the top on this Chuck. Another "I am" lie from Harry!!! Is there no end to his BS!!! He can't write, has never written nor understood anything here, he just pastes deceptive lefty articles or plagiarises others in the NG. He's near illiterate proving once & for all the reason he can't substantiate any of his education lies from 3 yrs of med to 4 degrees 2 masters is because it's ALL untrue. I have to comment this time even Chuck, an actual real writer, can't stay silent, good on ya Chuckster. K |
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