I understand Simrad has purchased Lowrance. Saw the info on the BOATFIX.COM
forum.

Butch

"Shortwave Sportfishing" wrote in message
...
On Wed, 01 Feb 2006 14:43:30 GMT, "Butch Davis"
wrote:

I understand Simrad has purchased Lowrance. Saw the info on the
BOATFIX.COM
forum.

that doesn't make any sense considering that Simrad has sold it's
consumer division off to a norwegian holding company.

on the other hand, they sold their consumer divison to concentrate on
the fisheries aspect of their business so maybe it's true.

but i cant find anything on line about the sale of lowrance.


http://www.lowrance.com/company/pres...rger013006.htm

Tom,

Seems unlikely that quality will go down. Lowrance has been doing a lot in
the past few years to move from a predominantly fresh water entity to both a
fresh and salt water seller.

The founder, at least for now, remains the CEO. Simrad may ask for some new
products but I don't see them lowering the value of the purchase by diluting
the impressive quality Lowrance has been producing.

Butch
"Shortwave Sportfishing" wrote in message
...
On Wed, 1 Feb 2006 15:28:38 -0500, " JimH" jimh_osudad@yahooDOT
comREMOVETHIS wrote:


"Shortwave Sportfishing" wrote in message
. ..
On Wed, 01 Feb 2006 14:43:30 GMT, "Butch Davis"
wrote:

I understand Simrad has purchased Lowrance. Saw the info on the
BOATFIX.COM
forum.

that doesn't make any sense considering that Simrad has sold it's
consumer division off to a norwegian holding company.

on the other hand, they sold their consumer divison to concentrate on
the fisheries aspect of their business so maybe it's true.

but i cant find anything on line about the sale of lowrance.

http://www.lowrance.com/company/pres...rger013006.htm

well done - i wasn't aware that simrad yachting kept the simrad name
when they were sold to that holding company.

i wonder if this will affect lowrance any - id hate to see their
quality go down hill.

"Shortwave Sportfishing" wrote in message
...
On Thu, 02 Feb 2006 00:23:07 GMT, "Butch Davis"
wrote:

Tom,

Seems unlikely that quality will go down. Lowrance has been doing a lot
in
the past few years to move from a predominantly fresh water entity to both
a
fresh and salt water seller.

The founder, at least for now, remains the CEO. Simrad may ask for some
new
products but I don't see them lowering the value of the purchase by
diluting
the impressive quality Lowrance has been producing.

i agree with that, but it is a holding company purchase - you just
gotta wonder.

But Simrad does produce great Sal****er gear.