Wal-Mart announced that on January 1, 2007 they will begin offering
customers Wal-Mart's own brand of wine.

The world's largest retail chain teamed with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price in the $2- $5
range.

"True wine connoisseurs may not throw a bottle of it into their shopping
carts, but there is a market for inexpensive wine. The most important thing
is that the Wal-Mart wine having the right name" said Kathy Micken,
Professor at The University of Arkansas, Bentonville.

"Our University Marketing Department conducted customer surveys to
determine the most attractive name for the Wal-Mart wine brand." The top
surveyed names in order of popularity we

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's not Vinegar

2. Grape Expectations

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either a white
meat (possum) or a red meat (squirrel).